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From Times Square to local streets, fans are taking #SaveMassEffect beyond their screens. Explore the real-world actions, creative initiatives and collective efforts behind the movement.
Signature totals are time-sensitive snapshots, not a live counter. Check the petition for the current total.
Proof that the movement is real
Not just posts and signatures: visible, verifiable actions.
On November 11, #SaveMassEffect supporters mobilized during the Golden Joystick Awards, bringing the campaign's message directly into the ceremony's livestream chats. When the organizers closed the Twitch chat, the community carried its momentum over to YouTube, where supporters continued calling for Mass Effect's future to be saved. Refusing to be silenced, the community kept making its voice heard and #SaveMassEffect visible throughout the broadcast.
And their messages may have reached further than expected. At the end of the ceremony, Alix Wilton Regan, revealed live on air: “And I've been reading the comments section backstage on YouTube, guys.” After an evening of fans making their voices heard, her words were a particularly meaningful moment, confirming that the YouTube comments were being read backstage.
On November 7, the #SaveMassEffect community rallied on Steam and Twitch for N7 Day. During the coordinated Steam Play Day, Mass Effect Legendary Edition reached 10,380 concurrent players, its highest peak since August 2021, during the game's launch window. That represented a 316% increase over the October 20 pre-campaign peak of 2,496 players, and a 133% increase over November 6. On Twitch, the game reached 6,800 concurrent viewers and 464 channels broadcasting simultaneously, bringing the movement to audiences beyond Steam.
On November 7, the #SaveMassEffect campaign reached public spaces across multiple cities. Digital billboards appeared in Texas and Cardiff, while a mobile advertising truck carried the campaign's message through Edmonton, where BioWare was founded, including outside the studio's former offices.
On November 6, a fan independently took the #SaveMassEffect message into the streets of France, distributing and putting up around 100 stickers and flyers. This grassroots initiative brought the campaign into everyday public spaces, showing how individual fans can help spread the signal far beyond social media.
Just one day before N7 Day, the #SaveMassEffect campaign brought its message directly to Electronic Arts' headquarters in Redwood City, California. A mobile advertising truck displayed the campaign's message outside EA's offices, making the community's determination visible at the very doorstep of the company responsible for Mass Effect's future.
For Halloween, a fan created a physical memorial outside EA's Vancouver offices, placing mock gravestones for studios closed by Electronic Arts. BioWare was among them, with its headstone carrying Mordin Solus' words: “Had to be me. Someone else might have gotten it wrong.”
From November 1 to 7, InkEffect turns community creativity into another form of action. Inspired by Inktober, the event invites Mass Effect artists to respond to a different prompt each day and share their creations alongside #SaveMassEffect, giving the campaign another way to remain visible throughout the approach to N7 Day.
The modding community joined the campaign with N7 Resurgence Day 2026, a mod for Mass Effect Legendary Edition created in support of #SaveMassEffect. It integrates community-made artwork and messages directly into Mass Effect 3, including #SaveMassEffect messages and other visual elements tied to the campaign and the fight for Mass Effect's future.
The campaign reached LA Comic Con during a Mass Effect panel, where a fan brought a #SaveMassEffect sign into the audience and encouraged fellow attendees to sign the petition. The movement was no longer only circulating online: its message was being carried directly into a major pop-culture convention.
For November 7, the #SaveMassEffect movement is organizing a coordinated three-hour action asking fans around the world to play Mass Effect Legendary Edition at the same time, with the goal of creating a visible surge in concurrent players on Steam. Console players are also being invited to participate and share their support across social media.
Following the Times Square billboard, We Are Mass Effect and Kala Elizabeth launched a GoFundMe to fund further mobile billboards near EA's headquarters in Redwood City, at EA Edmonton, and around The Game Awards. The $5,274 fundraising goal was reached in under 15 minutes. The organizers committed to full transparency on spending, with additional funds intended to support laid-off game developers through the Game Workers' Hardship Fund.
Organizers have discussed additional advertising actions, including a mobile billboard around N7 Day and a Los Angeles placement for The Game Awards. These are reported plans, not completed events.
The campaign reached BBC Newsbeat, French daily press-review programming, general-interest technology and culture outlets, and Australian national television — extending its reach well beyond specialist Mass Effect communities and into mainstream international media.
We Are Mass Effect and Kala Elizabeth arranged a digital billboard at 1560 Broadway, above the Pelé store. The 15-second message appeared at :35 past each hour throughout the day.
By October 27, multiple outlets reported that the petition had passed 250,000 signatures. Counts change, so the petition page is the best place to check the latest number.
“However insignificant we might be, we will fight, we will sacrifice, and we will find a way!” — Mass Effect · The spirit behind #SaveMassEffect
This is not the end of the story.
Every signature, every article, every share and every public action makes it harder for this community to be ignored. Ask EA to continue Mass Effect — or let another studio carry it forward.
SIGN & SHARE THE PETITION